GlobeNewswire·Oct 26, 2026, 9:00 AM ET

ThredUp Report Finds One-of-a-Kind Beats Brand New for Holiday Gifts, as 62% of Americans Plan to Buy Secondhand

ThredUp released its 2026 Holiday Resale Report revealing 55% of Americans prefer unique secondhand gifts over new mass-produced items.
62% of consumers plan to purchase secondhand goods this holiday season.
Americans expect more than twice as many social occasions this November & December compared to typical periods.
74% of people made tradeoffs last holiday season, most often going without personal items or spending less on gifts.
Consumers plan to allocate 37% of their holiday gift budget to secondhand items, rising to 45% among millennials.
30% expect secondhand shopping to allow them to buy gifts for more people, up from 23% last year.
84% of respondents would like a gift as much or more after learning it was secondhand.
ThredUp holiday sales grew 37% from 2023 to 2025, outpacing the 22% growth seen in full-year sales.
53% of Americans sold or expect to sell items to fund holiday spending, with rates reaching 66% for Gen Z & 69% for millennials.
Top earners on ThredUp's Direct Listing include handbags from Tory Burch, Coach, Longchamp, DÔEN, Veronica Beard, & Ulla Johnson.
The report data combines GlobalData survey results from Sept. 4-18, 2026, with ThredUp's proprietary marketplace data.