newsfilter
← Latest News
Business Wire·

TKO and Supersure Announce Official Multiyear Marketing Partnership Across UFC, Zuffa Boxing & UFC BJJ

TKO
  • TKO Group Holdings announced a multiyear sponsorship agreement with Supersure to integrate the insurance agency into UFC, Zuffa Boxing, & UFC BJJ events in the United States.
  • Supersure becomes the Official Small & Medium Business Insurance Partner across all TKO combat sports properties, marking the first time TKO has opened this category to a brand sponsor.
  • UFC President & CEO Dana White highlighted Supersure's tech-driven approach & alignment with business owners who take risks.
  • Supersure Co-Founders Howard Makler & Rodney Rad stated the partnership aims to shake up the insurance industry using the same energy as combat sports.
  • Consumer data from Resonate indicates UFC's audience indexes high for entrepreneurship & small business ownership, validating the partnership.
  • Supersure will activate across premium UFC assets, including brand placement in the Octagon, broadcast features, & digital ecosystems on X, Instagram, Facebook, & YouTube.
  • Supersure will receive commercial time during the broadcast of UFC FREEDOM 250 at the White House on June 14, exclusively distributed by Paramount+ in the US.
  • Zuffa Boxing events will feature Supersure logo placement on ring ropes, while UFC BJJ events will display prominent signage on the competition mat.
  • The partnership activates first at UFC 327: PROCHÁZKA vs ULBERG on April 11 in Miami, Florida, featuring a light heavyweight championship bout.