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Tommy Hilfiger Welcomes American Football Icon Travis Kelce as Global Brand Ambassador and Creative Collaborator

  • Tommy Hilfiger, a PVH Corp. brand, announces three-time Super Bowl champion Travis Kelce as its Global Brand Ambassador & creative collaborator.
  • The multi-season partnership launches in Fall 2026 & continues into Spring 2027 to refresh the "Prep Made Current" aesthetic through Kelce's design lens.
  • Kelce will co-design menswear & accessories while starring in campaigns shaped by optimism, curiosity, & a belief in dreaming big.
  • The collaboration spans F.A.M.E.S (Fashion, Art, Music, Entertainment, & Sport) & reimagines elevated Tommy Hilfiger icons.
  • Kelce joins a legacy of cultural icons including Rafael Nadal, Gigi Hadid, Lewis Hamilton, Zendaya, & Damson Idris.
  • The NFL star brings his bold personal style & media presence from the stadium to the boardroom, including his co-created "New Heights" podcast.
  • Kelce cites a lifelong admiration for the brand, recalling childhood memories of Sailing Gear jackets as a primary influence.
  • The partnership reflects PVH Corp.'s strategy to co-create with artists & tastemakers shaping the modern world.
  • Social media engagement is encouraged using #TommyHilfiger & @TommyHilfiger, while following Kelce on Instagram @KillaTrav & TikTok @TravisKelce.
  • Tommy Hilfiger reported approximately $9 billion in global retail sales in 2024 & operates in over 40 countries under PVH Corp.