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TotallyKidz Chooses Bright Mountain Media as Exclusive SSP Partner

  • TotallyKidz selected Bright Mountain (OTCQB: BMTM) as its exclusive Supply-Side Platform partner to power premium kids' ad campaigns.
  • The partnership provides access to over 3,000 curated kids' game apps segmented by age brackets & tailored boys' & girls' categories.
  • Bright Mountain's portfolio includes BrightStream, Wild Sky Media, & Big Village to deliver data-driven insights & targeting.
  • BrightStream's inventory spans owned properties like Mom.com & MamasLatinas alongside CTV segments on trusted streaming publishers.
  • All inventory complies with COPPA, GDPR, & CCPA regulations to ensure a safe & privacy-first environment.
  • Gen Alpha's household influence is valued at over $5.39 trillion, with 69% of kids born after 2010 requesting purchases based on ads.
  • 87% of Millennial parents report that purchasing decisions are influenced by their children.
  • The collaboration aims to combine TotallyKidz's leadership with Bright Mountain's programmatic technology for brand-safe, COPPA-compliant advertising.
  • TotallyKidz operates within Evolve Media & partners with entities like Kabillion & Poki to maintain a curated library of premium apps.
  • Bright Mountain utilizes AI & human ingenuity to ensure data fidelity from targeting through activation & measurement.