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TransUnion’s “Bring Clarity to Chaos” Campaign Wins 2026 MediaPost OMMA Award

TRU
  • TransUnion's TruAudience campaign "Bring Clarity to Chaos" won a 2026 MediaPost OMMA Award in the "Technology: Hardware or Web Services" category.
  • The campaign was also a finalist for the 2026 AdExchanger Awards in "Most Innovative Marketing Campaign" & a finalist in this year's Digiday Awards for "Best Branding Campaign B2B".
  • The campaign utilized Connected TV, online video, social, podcasts, trade media, digital out-of-home, & major industry events like Cannes Lions, CES, & Advertising Week.
  • Brian Silver, EVP of Global Marketing Solutions at TransUnion, stated the campaign demonstrated disciplined storytelling for B2B buying committees across all channels.
  • TransUnion's TruAudience unites identity, data, audience, & measurement capabilities using identity data covering over 98% of U.S. consumers.
  • The solution helps brands connect scattered signals into a fuller customer picture, create relevant experiences, & validate spending against business outcomes within privacy-centric standards.
  • TransUnion operates as a global information & insights company with over 13,000 associates in more than 30 countries, offering solutions in marketing, fraud, risk, & advanced analytics.