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TriNet Launches 'What You Really Need From HR' Campaign, Redefining the Role of HR for Small and Medium-Size Businesses

TNET
  • TriNet unveiled the "What You Really Need from HR" integrated brand campaign on Sept. 28, 2026, to redefine SMB perceptions of human resources.
  • The campaign challenges the view of HR as merely administrative by emphasizing expert guidance, advocacy, & technology.
  • Mary Drumond, TriNet's Divisional Vice President of Marketing, stated that businesses require more than technology alone to navigate workforce complexities.
  • The initiative features authentic stories from five SMB customers: DAS BBQ, Nexus Pain Center, Tampa Bay Wave, SKNV, & Wegman's Nursery.
  • Marketing activation will utilize outdoor, digital, & social media channels to reach business owners across various content platforms.
  • TriNet provides HR solutions including health insurance, retirement plans, payroll administration, risk mitigation, & compliance consulting.
  • Contact information for media inquiries was provided for Alex Bauer, Renee Brotherton, & Josh Gross.