Business Wire·Jul 23, 2026, 10:00 AM ET

U.S. Bank and GENYOUth Team Up to Expand Access to Flag Football in Schools and Communities

U.S. Bank announced a $250,000 partnership with GENYOUth & the NFL to expand access to flag football for youth.
The investment supports the NFL FLAG-In-School program by providing schools with equipment kits, curriculum, & digital resources.
Initial focus areas include schools in Los Angeles, San Francisco, & the Twin Cities, with activations continuing through the 2026-27 NFL season.
The partnership launches at the NFL Flag Championships in Westfield, Indiana, featuring a U.S. Bank Family Lounge for financial education.
Participants can engage in up to 72 financial modules, including topics like "Save Money" & "Start Investing."
GENYOUth CEO Ann Marie Krautheim highlighted the initiative's goal to help children who currently fail to meet the recommended 60 minutes of daily physical activity.
Flag football is noted for its growth as an inclusive sport & will debut as an official Olympic sport at the 2028 Los Angeles games.
Since the program's inception, over 17 million students have engaged in flag football through the distribution of kits to 40,000 school communities.