newsfilter
← Latest News
Business Wire·

U.S. Bank Launches New Brand Campaign Featuring Chief Financial Playmaker Fernando Mendoza

USB
  • U.S. Bank launched a new brand campaign featuring NFL quarterback Fernando Mendoza as its Chief Financial Playmaker.
  • The initiative combines Mendoza's passion for football & finance to make money conversations more approachable for Gen Z, NFL fans, & clients.
  • The campaign is part of the "The Power of Us" platform & builds on U.S. Bank's role as an Official Bank & Wealth Management Sponsor of the NFL.
  • A video series titled "Cozy Cash" features Mendoza & influencer Caitlin Reilly discussing "cozy-maxing" & using Bank Smartly® to ease financial stress.
  • A second video series called "Making Plays" shows Mendoza collaborating with his bank team to simplify money management.
  • Mendoza serves as a key figure in developing Financial Edge™, a customized guidance offering for NFL players & legends.
  • The campaign will run across social media platforms including Meta, Snapchat, & TikTok, plus streaming audio, podcasts, & owned channels.
  • Scott Ford, president of wealth management at U.S. Bank, stated the campaign brings practical money conversations to life in an authentic way.