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UFC Names Meridian Holdings Official Sponsor of Fight Night Belgrade

  • Meridian Holdings Inc. (NASDAQ: MRDN) announced that its subsidiary Meridianbet is the official sponsor of the first-ever UFC event in Serbia.
  • UFC Fight Night Serbia is scheduled for August 1, 2026, at Belgrade Arena in Belgrade.
  • Meridianbet holds exclusive sponsorship rights in the sports-betting category for the event.
  • The sponsorship package includes Octagon branding, logo placement on marketing materials, in-venue commercials, & a digital social media campaign across UFC channels.
  • The event will air live in the United States on Paramount+ & be distributed internationally via UFC's broadcast partners.
  • William Scott, CEO of Meridian Holdings, stated the partnership marks Meridianbet's 25th anniversary since its founding in Serbia in 2001.
  • Meridianbet has a long history of sponsoring combat sports & supporting local community sports programs across its markets.
  • Meridian Holdings Inc. operates B2B & B2C gaming technology across over 25 regulated international markets.
  • Forward-looking statements in the release include risks regarding potential event postponement, cancellation, or regulatory changes.