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Ulta Beauty to Enter the UAE at Mall of the Emirates as Expansion in the Middle East Continues in Partnership With Alshaya Group

ULTA
  • Ulta Beauty opens its first UAE store at Mall of the Emirates on January 29, 2026, in partnership with Alshaya Group.
  • This launch follows the brand's debut in Kuwait on November 7, 2025, marking a major milestone in its global expansion.
  • Additional stores are scheduled to open at Dubai Mall on March 27, 2026, & Red Sea Mall in Jeddah on May 7, 2026.
  • The UAE location offers a full range of prestige, mass, & emerging beauty brands alongside in-store makeup, skin, brow, & nail services.
  • The product assortment includes exclusive US brands such as Ulta Beauty Collection, Ôrəbella, Morphe, & Snif, along with local emerging brands.
  • Launch-week events from January 30 to February 7 feature founder appearances, product demos, & giveaways.
  • Nadine Njeim, founder of Nadine Njeim Beauty, will appear at the grand opening on January 29.
  • Participating regional entrepreneurs for the festivities include Balqees Fathi, Sara AlRashed, Noha Nabil, Bassam Fattouh, Vimi Joshi, & Mina Al Sheikhly.
  • Ulta Beauty operates in the UAE through a franchise agreement with Alshaya Group, which manages over 3,500 retail locations across the Middle East & North Africa.
  • John Hadden of Alshaya Group & Kecia Steelman of Ulta Beauty highlighted the strategic importance of this expansion for the Middle East market.