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PR Newswire·

UniFirst Returns to the Track at Richmond Raceway as Primary Sponsor of Chase Elliott's No. 9 Chevy

  • UniFirst Corporation will serve as the primary sponsor for Chase Elliott & the Hendrick Motorsports No. 9 Chevy at Richmond Raceway on Saturday, August 15, 2026, at 7 p.m. ET.
  • The race under the lights will be televised live on the USA Network.
  • This Richmond event marks the third of five primary sponsorship appearances for UniFirst in the 2026 NASCAR Cup Series season.
  • The UniFirst No. 9 debuted earlier in the 2026 season at Darlington Raceway & Martinsville Speedway.
  • Following Richmond, the sponsorship continues at two playoff races: Charlotte Motor Speedway on October 11 at 3 p.m. ET (USA Network) & Martinsville Speedway on November 1 at 2 p.m. ET (NBC).
  • The 2026 season represents UniFirst's seventh year as a sponsor of Chase Elliott & the No. 9 team, during which it also acts as the Official Workwear Provider for Hendrick Motorsports & Hendrick Automotive Group.
  • Chase Elliott expressed excitement for the return of the UniFirst partnership, citing past success at Richmond & the unique atmosphere of night races.
  • David Katz, Executive Vice President of Sales & Marketing at UniFirst, highlighted the alignment between the brand's values of integrity & performance & the Hendrick Motorsports team.