Unlock a New Way to Stay with Starwood Preferred Guest’s Next Generation of SPG Keyless

STAMFORD, Conn.--(BUSINESS WIRE)--The travel industry witnessed a groundbreaking turning point in the hotel experience with the launch of SPG Keyless in the Fall of 2014, the industry’s first truly mobile and keyless entry system that allows guests to use their smartphone as a key to their hotel room doors. Today, Starwood Preferred Guest® (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), announces the next generation of SPG Keyless with even wider access to this leading-edge technology.