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UNPACK ’27: EXPEDIA REVEALS THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027

EXPE
  • Expedia Group unveiled "Unpack '27: The Trends in Travel™," a report forecasting travel behaviors, destinations, & experiences for 2027 based on first-party data & global research.
  • Set-Jetting remains a dominant trend, with nearly one in five travelers booking trips to locations seen in TV shows or movies & 57% of Gen Z & Millennials researching upcoming releases.
  • The Lord of the Rings franchise continues to be the top set-jetting driver at 27%, with New Zealand expected to see renewed demand due to "The Hunt for Gollum."
  • Other anticipated set-jetting titles for 2027 include Emily in Paris Season 6, The White Lotus Season 4, Miami Vice '85, & K-Pop: The Debut.
  • Expedia identified ten 2027 Destinations of the Year based on search data increases, including South Lake Tahoe (+195%), Hyogo, Japan (+95%), & Punta del Este, Uruguay (+65%).
  • Locations marked with a checkmark in the Destinations list met the Smart Travel Health Check framework, indicating responsible tourism management without overcrowding.
  • The "Un-Adulting" trend involves travelers seeking carefree getaways focused on play & nostalgia, with 57% of Kiwi travelers likely to book such trips in 2027.
  • Key motivations for Un-Adulting include wanting a carefree day (76%), a break from responsibilities (61%), & reliving childhood memories (39%).
  • Recommended Un-Adulting experiences for 2027 include Tokyo Disneyland, Colour Factory Chicago, Park Xcaret, & Gold Coast Dreamworld.