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urban-gro, Inc. Positions for Entry into Multi-Billion-Dollar T20 Cricket Market with LPL Season Six Player Auction on May 15, 2026 via IPG Platform

  • urban-gro, Inc. (NASDAQ: UGRO), operating as Flash Sports & Media, Inc., entered the global T20 cricket market via the LPL Season Six Player Auction on May 15, 2026.
  • The auction was executed through the Innovative Production Group FZ, LLC (IPG) platform within a sports media ecosystem serving an estimated 2.5 billion fans.
  • Key LPL 2026 milestones include a player registration window from April 18 to May 2, 2026, franchise onboarding by April 18, 2026, and a tournament window from July 9 to August 7, 2026.
  • The Company aims to monetize media rights, sponsorships, & live experiences through its IPG platform while evaluating commercial opportunities across production & distribution.
  • Bradley Nattrass, CEO of urban-gro, stated the auction supports early engagement from sponsors, media partners, & fans ahead of tournament play.
  • Anil Mohan, CEO of IPG, described LPL 2026 as a structured platform for global cricket focused on world-class production & operational excellence.
  • The Company clarifies it does not own any Lanka Premier League franchise or governing body, with involvement limited to contractual rights & services via its subsidiary IPG FZ LLC.
  • The sixth edition of the Lanka Premier League previously ran from December 1 to December 23, 2025, featuring 24 matches across Colombo, Dambulla, & Kandy.
  • T20 cricket is a 20-overs format developed by the England & Wales Cricket Board in 2003 to create fast-paced matches lasting roughly three and a half hours.
  • The press release includes forward-looking statements regarding future revenues, partnerships, & market expansion subject to risks including regulatory conditions & competitive dynamics.