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Using IAS Data, Rocket Fuel and IAS Conduct Study Finding That in Certain Cases up to 70% In-Stream Video Ad Inventory is Misrepresented as In-Banner

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ: FUEL), a predictive marketing platform, today announced, in partnership with Integral Ad Science (IAS), research showing that within a particular set of video impressions, up to 70% labelled as ‘in-stream’ were actually misrepresented as in-banner. This research helps brands and agencies make better decisions regarding video ad inventory placement. Through a deep integration with Integral Ad Science, Rocket Fuel is now also equipped to help marketers and agencies address this problem, bringing more transparency to programmatic video buying by allowing them to run video campaigns on IAS verified in-stream inventory.