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Valeant Canada Selects IMS Health’s Fully Integrated Customer Engagement Solution For Commercial Effectiveness

DANBURY, Conn.--(BUSINESS WIRE)--IMS Health (NYSE:IMS) today announced a multi-year agreement with Valeant Canada, a business unit of Valeant Pharmaceuticals, to deploy IMS Health’s next-generation Orchestrated Customer Engagement (OCE) solution for advancing commercial effectiveness. The OCE solution for Valeant Canada integrates Nexxus™ Mobile Intelligence CRM, Nexxus Marketing, cloud-based data warehousing and business intelligence analytics—leveraging IMS Heath’s industry-leading information and technology services to deliver intelligence and enhanced sales and marketing performance for improved customer interactions.