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PR Newswire·

Veeva Acquires Copli, Launches Veeva Falcon MLR to Accelerate Content Review

  • Veeva Systems announced the acquisition of Copli to launch Veeva Falcon MLR, an agentic medical, legal, & regulatory solution.
  • The new platform aims to eliminate 70% or more of manual MLR labor within five years by automating compliance checks against approved labels & local regulations.
  • Veeva Falcon MLR integrates with Veeva PromoMats to execute rigorous reviews of promotional & medical materials for marketing teams, MLR groups, & agencies.
  • Jacob Scheel-Bech, CEO of Copli, stated the acquisition enables scaling their vision for MLR transformation while providing compliance at speed.
  • Emma Hyland, Vice President of Veeva Commercial Content, noted the solution accelerates review cycles & allows reviewers to transition from routine labor to strategic advisory roles.
  • A webinar to learn more about the platform is scheduled for July 9 at 10 a.m. ET, with additional details available at FalconMLR.veeva.com.
  • Veeva Systems serves over 1,500 life sciences customers as a Public Benefit Corporation delivering software, AI, data, & consulting.
  • The release includes forward-looking statements regarding the expected benefits of the Copli acquisition & warns that actual results may differ materially.