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VENU Invests in Max Capacity to Elevate the Fan Experience

  • VENU Holding Corporation announced a strategic investment in Max Capacity, a technology firm using artificial intelligence to transform fan experience discovery and purchasing.
  • The partnership involves developing a custom VENU-branded platform to showcase and sell premium offerings like Luxe FireSuites, Aikman Owners Club experiences, & VIP amenities.
  • The new platform will provide virtual venue tours, personalized recommendations, demand-based pricing, flexible inventory sharing tools, & deeper fan insights.
  • VENU CEO J.W. Roth stated the goal is to make every visit personal using technology that improves experiences without replacing human creativity.
  • Max Capacity CEO Seth Harvey noted the collaboration aims to make finding the right experience easier for fans while providing VENU with data to raise standards.
  • VENU emphasized a responsible AI approach that protects artist integrity & prioritizes fan data privacy in compliance with applicable laws.
  • The VENU-branded platform is currently in development & will launch across the company's portfolio of venues in Colorado, Georgia, Oklahoma, Tennessee, & Texas.