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Veritone Partners with ATP Media to Unlock New Revenue from Tennis's Greatest Moments

  • Veritone has entered a multi-year content licensing agreement with ATP Media to make the ATP Tour's archive available across North America.
  • The deal provides broadcasters, brands, production companies, and content creators access to match highlights, iconic moments, player features, and archival footage.
  • ATP Media content will be managed through Veritone's AI-powered Digital Media Hub for advanced metadata tagging, search functionality, and turnkey e-commerce.
  • The partnership enables rights buyers to search, request, and transact for licensed content within a single platform with embedded rights management.
  • ATP Media Head of Business Development Alan Bruno stated the collaboration expands access for video licensees to bring historic tennis stories to new audiences.
  • Veritone Vice President Craig Caruso noted the agreement connects memorable sports moments to the growing commercial, entertainment, and editorial spaces.
  • ATP Media was formed in 2001 as Tennis Properties Limited and operates Tennis TV, offering full-service broadcast production and a global fiber distribution network.
  • Veritone is an enterprise AI leader that transforms unstructured data into actionable intelligence using its proprietary aiWARE operating system.