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Village Farms International Creates Global Strategy Officer Role and Appoints Brian Stevenson

VFF
  • Village Farms International appointed Brian Stevenson as Global Chief Strategy Officer on Dec. 17, 2025, to lead the enterprise-wide strategic agenda.
  • Stevenson will report directly to President & CEO Michael DeGiglio & oversee long-term growth, global market assessment, & integration initiatives.
  • The new role underscores the company's commitment to disciplined global expansion & long-term value creation in regulated markets.
  • Stevenson brings over 25 years of senior leadership experience in tobacco, pharmaceutical, & cannabis sectors across Europe & the Americas.
  • He spent 15 years at British American Tobacco leading commercial strategy, brand marketing, product development, & supply chain transformations.
  • His career includes serving as Marketing Director for Pharmascience & co-founding ROSE LifeScience, where he scaled the business into a leading Canadian cannabis company.
  • Village Farms leverages Pure Sunfarms as a major Canadian greenhouse operation with 2.2 million square feet of production & 2.6 million square feet of future capacity.
  • The company owns 80% of Québec-based ROSE LifeScience & holds a license for Leli Holland to grow recreational cannabis in the Dutch Coffee Shop Experiment.
  • Village Farms exports medical cannabis from its EU GMP certified Canadian facility to Germany, the UK, Israel, Australia, & New Zealand.
  • The company plans to enter the US THC market via multiple strategies using its Texas-based greenhouse assets & 950 acres of owned land.
  • Village Farms Clean Energy generates renewable natural gas from landfill gas at its Delta RNG facility through a partnership with Terreva Renewables.