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GlobeNewswire·

Vita Coco and Fruit of the Loom® Launch Limited-Edition “Coconut Bra” Nursing Bra, Released in Honor of National Breastfeeding Awareness Month

  • Vita Coco & Fruit of the Loom are launching a limited-edition "Coconut Bra" nursing bra to honor National Breastfeeding Awareness Month.
  • The bra features a tropical design with coconut & palm tree illustrations & is available in sizes S to 3XL.
  • The product will be available starting August 3, 2026, for $5.00.
  • Vita Coco is donating $30,000 to the nonprofit For All Mothers+ to support efforts against the motherhood penalty.
  • The collaboration aims to combine hydration & comfort for mothers during the breastfeeding journey.
  • Jane Prior, CMO of The Vita Coco Company, stated the partnership highlights real-life moments of motherhood with honesty & humor.
  • Katie Over, Brand Communications Manager at Fruit of the Loom, noted the partnership creates a fun & functional essential for nursing moms.
  • The bra can be purchased at vitacoco.com/pages/new-mom-fuel.