newsfilter
← Latest News
PR Newswire·

Wayfair Launches "Wayfair Delivers," a New Brand Platform Focused on the Moments That Matter Most at Home

W
  • Wayfair Inc. unveils "Wayfair Delivers," a new brand platform centered on quality, value, & trusted experiences to help customers create homes they love.
  • The campaign features professional quarterback Matthew Stafford, his wife Kelly, & their four daughters to depict everyday family life.
  • The debut advertisement airs on Monday Night Football across ESPN & ABC, with a rollout planned for CBS & NBC.
  • Key trust & value drivers include Wayfair Verified for hand-vetted products, Wayfair Rewards for purchase value, & a proprietary logistics network.
  • Wayfair increases its football advertising investment to five times its previous spend across networks airing games.
  • The brand is sponsoring CBS Sports' Sunday morning pregame show on Paramount+, CBS Sports HQ, & YouTube.
  • A partnership with Bleacher Report includes sponsorship of the B/R NFL Draft Live event scheduled for April 2027.
  • Creative development was led by Wayfair's in-house team in collaboration with Paramount Media Labs.