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Well People Brings High-Performance Clean Beauty to Sprouts Farmers Market

  • Well People, a clean beauty brand owned by e.l.f. Beauty, is launching its cosmetics & skin care line at over 500 Sprouts Farmers Market locations nationwide.
  • The partnership brings plant-powered, EWG VERIFIED® products to Sprouts stores & Sprouts.com to align with the retailer's wellness-focused community.
  • Well People holds the industry record for the most EWG VERIFIED® color cosmetic products & is the only brand with the Sorette Seal of Approval for Motherhood.
  • The brand offers vegan, pregnancy-friendly, & cruelty-free formulas made without over 2,500 ingredients in Fair Trade Certified™ facilities.
  • Products in the Sprouts assortment are priced between $12 & $26, maintaining the brand's overall pricing of $30 & under for accessibility.
  • The curated range includes skin care, eye, cheek, & lip essentials such as the Juice Cleanse Face Cleanser & Fresh Dew Snow Mushroom Gel-Cream Moisturizer.
  • While the press release states the launch begins November 9, the text also notes availability starts November 3 at locations & online.
  • Well People continues to be sold at wellpeople.com, Amazon, Target, Ulta.com, & Thrive Market.