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Westlake Royal Building Products™ Brings New Innovations and Design Trends to the 2026 NAHB International Builders' Show®

  • Westlake Royal Building Products will showcase new siding, trim, roofing, & stone products alongside a data-driven 2026 Trend Forecast at booth W3743 during the 2026 NAHB International Builders' Show in Orlando, Florida (February 17-19, 2026).
  • The company's 5,000-square-foot booth will feature its portfolio of brands including Royal, Exterior Portfolio, TruExterior, Celect, Cedar Renditions, Unified Steel, US Tile, Newpoint, DaVinci, Versetta Stone, Eldorado Stone, Cultured Stone, Dutch Quality Stone, & Mid-America Shutters.
  • Westlake Royal will highlight TrendLine™, an interactive digital experience serving as a centralized hub for data-driven insights & visually curated mood boards to connect emerging styles to its product portfolio.
  • Attendees can experience Design Canvas™, an AI-powered tool that simplifies exterior design planning by allowing users to visualize product combinations across siding, trim, stone, & roofing while generating project-ready summaries.
  • New siding & accessories include the Celect V-Groove Profile with five coastal-inspired colors (Coral Reef, Cottage Green, Peachy Keen, Sea Blue, Sunkissed Yellow), the TruExterior 5/8" Lap Profile (a 2026 Best of IBS finalist), Vertälla™ Accent Panels, a new 9" wide Board & Batten Profile, & D5 Profile options.
  • New trim & mouldings include the Grove Collection™ with expanded column wraps in 10' lengths & a new Rich Cedar color, & the Haint Blue color option for Royal Trim & Mouldings available in reversible beadboard or V-groove profiles.
  • New roofing colors for DaVinci Roofscapes include Timber Black & Blonde Cedar, adding bold hues to the Nature Crafted Collection composite shake products.
  • New stone colors include Salt Flat (Cobblefield profile) for Cultured Stone, & the Ranchers Ridge™ & Nordic Peak™ colorways for Eldorado Stone profiles.
  • Tapco Tools will demonstrate brakes, saw tables, & accessories at the ProBuilder Show Village on February 17 & 18 at 11:30 a.m. EST, featuring live demonstrations by Aron Jones of @bigdogconstruction.gm.
  • Westlake Royal is a North American leader in exterior & interior building products, manufacturing high-quality, low-maintenance solutions for builders, homeowners, architects, & distributors.