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Westlake Royal Building Products™ Launches New Website Featuring Innovative AI Design Tool

  • Westlake Royal Building Products (NYSE: WLK) launched a redesigned website to unify its product brands under a single digital platform.
  • The new site introduces Design Canvas, an AI-powered home design tool that allows homeowners & professionals to visualize exterior projects.
  • This strategic update aims to support the "One Westlake Royal Building Products" experience by streamlining access to the full product portfolio.
  • The launch addresses current consumer behavior where nearly 30% of homeowners plan to invest over 10 hours researching projects on digital platforms.
  • Design Canvas features realistic previews, before-and-after visualizations, & QuickView mapping to automatically identify home design regions.
  • Users can explore designs as guests using sample homes or create accounts to save projects & generate product summaries for sourcing.
  • The platform integrates resources across all categories including Siding, Trim, Stone, Roofing, Windows, & Outdoor Living.
  • Steve Booz, VP of marketing, described the new digital experience as a launch pad for creativity, education, & product discovery.