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GlobeNewswire·

Westwood One and Barbasol Celebrate 20 Years of Partnership Sponsoring the NFL on Westwood One

  • Cumulus Media's Westwood One & Barbasol celebrated the 20th anniversary of their NFL sponsorship partnership on January 12, 2026.
  • The collaboration began in 2006 & has maintained longevity despite shifting media landscapes & changing NFL rosters.
  • Dustin Abels, VP of Media at Barbasol, described the partnership as a rare example of trust & shared purpose in the current marketing environment.
  • The partnership featured commentary from Boomer Esiason in its early years & Hall of Famer Kurt Warner as lead analyst for the last seven seasons.
  • Westwood One & Barbasol donated hundreds of thousands of dollars to the Boomer Esiason Foundation to support cystic fibrosis research.
  • Multi-year contributions were made to the Kurt & Brenda Warner's Treasure House to assist adults with intellectual & developmental disabilities.
  • Collin Jones, President of Westwood One & EVP of Cumulus Media, credited the partnership's success to alignment, honesty, & mutual evolution.
  • Both organizations plan to continue the legacy with new creative integrations & expanded community impact in the evolving NFL audio landscape.
  • Barbasol remains America's #1 shaving cream brand, produced in Ohio for over 100 years.
  • Cumulus Media operates 395 owned radio stations across 84 markets & delivers content via Westwood One to over 7,800 affiliated stations.