Business Wire·Nov 9, 2026, 6:45 AM ET

What’s Keeping Americans Up at Night? Money Concerns Top the List

New Atlantic Union Bank research finds 58% of Americans report financial worries keep them up at night, making money the top concern over family, health, work, or world events.
Financial insomnia affects all income levels, with 65% of earners under $50,000 and 61% of those earning over $150,000 reporting money-related sleeplessness.
70% of Americans aged 25 to 34 experience financial insomnia, the highest percentage across all age groups surveyed.
75% of respondents worry about money at least some of the time, while 43% worry often.
Nearly half (48%) of respondents wish they had started saving sooner, compared to 24% who wish they had started investing earlier.
Major financial worries include making optimal decisions (38%), saving for the future (37%), and covering regular bills (35%).
Consumers who consult financial experts report higher financial confidence than those who do not.
When seeking help, 51% of people turn to family, 38% consult financial professionals, and 34% use AI or online search.
Atlantic Union Bank launched AUBhelpsYouSleep.com to provide stories, answers, tools, & branded sleep ambience to help consumers manage money.
The study surveyed 1,973 U.S. consumers nationally in July 2026 across age groups 18 to 74 & household incomes ranging from under $25,000 to $200,000 or more.