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Where Food Comes From, Inc. Expands Premium Protein Portfolio with Whole Foods Market Adoption of RaiseWell® Certified for Beef

  • Where Food Comes From, Inc. (WFCF) announced that Whole Foods Market has adopted RaiseWell Certified for Beef to support farm animal welfare commitments.
  • RaiseWell Certified serves as a market-ready, third-party verified standard designed to meet the expectations of premium natural retailers, foodservice operators, & consumers.
  • The certification currently covers beef cattle as the first species under a multi-species approach that plans to expand to poultry, eggs, dairy, & pork.
  • Requirements include strict animal welfare standards at every life stage, a ban on antibiotics or added growth hormones, & source-verified traceability back to the farm of origin.
  • The program features on-pack seals aligned with USDA FSIS requirements & integrates with WFCF's CARE Certified sustainability standard for bundled claims.
  • Country Natural Beef CEO C. Tylor Braden confirmed the certification supports their commitment to continuous improvement while delivering all-natural, premium beef.
  • WFCF invites natural retailers, foodservice operators, farmers, ranchers, & producers to contact the company for program requirements & onboarding information.