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Where Food Comes From Partners with Pangea to Empower American Beef Producers Through CARE Certified Sustainable Leather

WFCF
  • Where Food Comes From, Inc. (WFCF) announced a collaboration with Pangea, Prime Pursuits & Walmart to introduce CARE Certified sustainable leather to automotive brands.
  • The joint initiative, "Transparency in Motion," makes Pangea the first North American supplier to achieve full traceability for leather materials.
  • The program aims to add value for beef producers by marketing leather as a sustainable byproduct, countering declining hide values from synthetic alternatives.
  • John Saunders, CEO of WFCF, stated the partnership transforms a lost opportunity into meaningful value for the entire supply chain.
  • Leann Saunders, President & COO of WFCF, noted that automotive companies can showcase sustainability commitments by using CARE Certified leather.
  • Bob Tuuk, VP of Global Purchasing at Pangea, highlighted the initiative allows brands to appeal to environmentally conscious consumers through verifiable practices.
  • Grant Keenen of Walmart emphasized that utilizing leather as a natural byproduct optimizes the animal & creates added value across the supply chain.
  • The CARE Certified program enables ranchers to communicate sustainable practices to consumers while verifying production methods.
  • WFCF supports over 17,500 agricultural entities through its third-party verification technology & data-driven insights.
  • Pangea is a global leather supplier headquartered in Rochester Hills, Michigan, serving automotive brands on four continents.