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Where Food Comes From Provides Investors and Media with Video Links to Live Auction of First RaiseWell® Certified Cattle

WFCF
  • Where Food Comes From, Inc. (WFCF) launched the RaiseWell® Certified cattle verification standard on January 6, 2026.
  • The first group of RaiseWell Certified cattle went on sale at the Superior Livestock Auction in Oklahoma City, OK.
  • Live video links were provided for auction lots #1111, #114, & #1129 scheduled between 10:15 am & 10:45 am CST.
  • The standard addresses consumer & retailer demand for responsibly raised proteins through third-party verified claims.
  • Requirements include rigorous animal care, no antibiotics or added growth hormones, & source-verified traceability back to origin.
  • The program targets high-end natural retailers, foodservice operators, brands, & supply chains seeking to differentiate on integrity & quality.
  • WFCF supports over 17,500 agricultural entities with proprietary technology, data analytics, & consumer education labeling programs.
  • The release includes a cautionary statement regarding forward-looking statements & risks related to industry leadership, competition, & regulation.
  • Contact information was provided for Jennifer Moore-Stover (Livestock Marketing) & Jay Pfeiffer (Investor Relations).