Wrangler® Introduces Toughlite™: Next Gen Denim Engineered to Be Lighter, Built to Last

A breakthrough in performance denim brings modern comfort to Wrangler’s iconic Cowboy Cut® —designed for consumers that expect more

Global denim icon Wrangler® today announced the launch of Toughlite, a denim innovation that brings enhanced airflow to the brand’s legendary Cowboy Cut® family. Engineered to prove that a lighter weight jean does not mean a weaker jean, Toughlite delivers made-to-move comfort without sacrificing the quality that has defined Wrangler for almost 80 years.

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