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Yext Research: 86% of AI Citations Come from Brand-Managed Sources, Clarifying How Marketers Can Compete in the AI Search Era

Study of 6.8M AI citations across ChatGPT, Gemini, and Perplexity shows why location-level data is the key to visibility and why brand-level studies can mislead. Yext, Inc. (NYSE:YEXT), the leading brand visibility