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PR Newswire·

Zillow's 2027 Home Trends Report: Digital detox, 'colormaxxing' and catios

Z
  • Mentions of AI in for-sale listings rose 119% year-over-year while app-controlled home systems increased by 34%.
  • Listings featuring spaces to unplug grew by 34% as digital detox zones become a luxury demand.
  • The term "elevated" appeared 71% more often in listings, replacing "cozy" which fell 22%.
  • Color-drenched spaces surged 84%, painted brick exteriors rose 27%, & board-and-batten siding increased 24%.
  • Buzzwords "sustainable" & "green" declined 26% as sellers focus on specific efficiency features.
  • Whole-home battery mentions jumped 43% & fresh-air ventilation systems increased 52%.
  • Home office listings rose 42%, media rooms grew 37%, & flex spaces increased 35%.
  • Multigenerational living mentions surged 58% with grab bars up 18% & wider doorways up 13%.
  • Spa-inspired bathrooms increased 60% & cold plunge pools rose 44% while jacuzzi mentions fell 9%.
  • Catio listings increased 32% while dog-grooming station mentions dropped 16%.
Company
Zillow Group, Inc.
Keywords
Zillow Group, Inc.