Crocs, Inc. — Third Quarter 2026 Earnings Summary
Financial Performance:
- Consolidated revenues were $1,043 million, an increase of 4.6% on a reported and constant currency basis compared to the prior year.
- Direct-to-consumer (DTC) revenues grew 6.9% on a reported and constant currency basis, while wholesale revenues grew 1.8% (1.9% on a constant currency basis).
- Gross margin was 66.2% compared to 58.5% in the prior year period.
- Adjusted gross margin increased 180 basis points to 60.3% compared to 58.5% in the prior year.
- Selling, general, and administrative (SG&A) expenses were $398 million, an increase of 6.0% from $375 million, representing 38.2% of revenues compared to 37.7%.
- Adjusted SG&A increased 5.7% to $397 million, representing 38.1% of revenues compared to 37.7%.
- Income from operations was $292 million, a 40.6% increase from $208 million, resulting in an operating margin of 28.0% compared to 20.8%.
- Adjusted income from operations was $232 million, an 11.7% increase from $208 million, resulting in an adjusted operating margin of 22.3% compared to 20.8%.
- Diluted earnings per share (EPS) were $4.52, a 67.4% increase from $2.70.
- Adjusted diluted EPS was $3.69, a 26.4% increase from $2.92.
- Cash and cash equivalents were $163 million as of September 30, 2026, compared to $154 million in the prior year period.
- Inventories were $413 million compared to $397 million in the prior year period.
- Total borrowings were $1.29 billion compared to $1.32 billion in the prior year period.
- Capital expenditures were $54 million compared to $45 million in the prior year period.
Guidance and Future Outlook:
- Full-year 2026 enterprise revenue growth outlook raised to approximately 3% (previously up 1% to 2%).
- Full-year 2026 Crocs Brand revenue growth outlook raised to approximately 4% (previously up 2% to 3%).
- Full-year 2026 HEYDUDE Brand revenue outlook raised to approximately flat (previously down 4% to 2%).
- Full-year 2026 adjusted operating margin outlook raised to expand modestly from 22.5% (previously expansion from 22.3%).
- Full-year 2026 adjusted diluted EPS guidance raised to a range of $14.45 to $14.65 (previously $13.70 to $14.00).
- Full-year 2026 GAAP effective tax rate expected to be approximately 23% and adjusted effective tax rate approximately 18%.
- Full-year 2026 capital expenditures expected to be $70 million to $80 million.
- Fourth quarter 2026 revenue growth expected to be up approximately 7% to 9% compared to the prior year quarter.
- Fourth quarter 2026 Crocs Brand revenue growth expected to be up approximately 6% to 8%.
- Fourth quarter 2026 HEYDUDE Brand revenue growth expected to be up approximately 10% to 12%.
- Fourth quarter 2026 adjusted operating margin expected to be approximately 20.5%.
- Fourth quarter 2026 adjusted diluted EPS expected to be in the range of $3.25 to $3.45.
Business Segments and Product Lines:
- Crocs Brand revenues increased 4.4% to $873 million.
- Crocs Brand DTC revenues increased 8.2% to $510 million.
- Crocs Brand wholesale revenues decreased 0.5% to $362 million.
- Crocs Brand North America revenues decreased 2.1% to $438 million.
- Crocs Brand international revenues increased 11.8% to $434 million.
- HEYDUDE Brand revenues increased 6.1% to $170 million, marking a return to growth.
- HEYDUDE Brand DTC revenues increased 0.1% to $91 million.
- HEYDUDE Brand wholesale revenues increased 14.0% to $79 million.
Market and Competitive Landscape:
- The Crocs Brand delivered a record third quarter with double-digit international revenue growth.
- The company operates in more than 85 countries through wholesale and direct-to-consumer channels.
- Management cited strong execution against strategic priorities and continued momentum across product diversification strategies.
Risks and Challenges:
- The press release notes that actual results may differ from forward-looking statements due to risks and uncertainties, including those described in the company's Annual Report on Form 10-K under "Risk Factors."
- Non-GAAP measures exclude the impact of IEEPA tariff refunds, which are non-recurring and result from a February 20, 2026, U.S. Supreme Court ruling.
- Non-GAAP measures exclude distribution center transition costs, distributor takeback costs, and impairment charges related to trademarks, goodwill, and leasehold improvements.
Management Commentary and Tone:
- CEO Andrew Rees stated the company delivered a strong third quarter with growth across brands, channels, and geographies while expanding margins.
- Management expressed confidence in the trajectory of both brands and reinforced the strength of the business model and free-cash-flow generation.
- Management highlighted the ability to invest behind brands while returning meaningful capital to shareholders.
Other Key Points:
- The company repurchased approximately 2.0 million shares in the third quarter for $250 million at an average share price of $123.32.
- Approximately $1.7 billion of share repurchase authorization remained available at quarter-end.
- The company repaid $21 million of debt during the quarter.
- A non-GAAP net benefit of $40 million is expected for full-year 2026, primarily associated with tariff refunds and cost reduction initiatives.
- The Crocs Brand is a world leader in innovative casual footwear, combining comfort and style with value.
- Company
- CROCS INC
- Sector
- Consumer Cyclical
- Industry
- Footwear & Accessories