Fireside Chat, Interview
Fielding Exceptional Fan Experiences: Holly O’Neill & Dallas Cowboys EVP Charlotte Jones
- The organization plans to deepen fan avidity and engagement 355 days a year by creating humanized player experiences, fostering chance encounters at non-game locations, and leveraging AI and holograms to deliver unique cultural interactions.
- Digital athletes and data-driven safety protocols will continue to monitor player capacity, while fantasy football and sports betting are predicted to maintain their role in keeping fans invested in every game throughout the match.
- A strategic pivot is anticipated regarding broadcast formats, with uncertainty over whether consumption will shift from linear TV to streaming, which will significantly influence future technology and partner selections.
- The organization aims to translate television excitement into an irreplicable in-stadium experience and will utilize great technology and digital access to extend the "I wish I was there" magic to remote audiences.
- Strategic decisions will be guided by the principle to stop financial losses without tarnishing the team's star, building on a history where the franchise previously lost $75,000 daily, or over $1 million monthly.
- Financial and on-field turnaround efforts will rely on harnessing tradition and fan affinity, with a stated priority on delivering fan experiences rather than shareholder value.
- The inclusion of a female voice in decision-making is deemed essential to capture the approximately 50% of the fan base that is female.
- The primary competitive threat identified is not opposing teams but the partner networks responsible for delivering the game on television.