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Charlotte Jones

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  1. Bank of America22 min

    Fielding Exceptional Fan Experiences: Holly O’Neill & Dallas Cowboys EVP Charlotte Jones

    Holly O’Neill, Charlotte Jones

    Entering the Dallas Cowboys in 1989 during a financial crisis, Charlotte Jones leveraged her fashion background and a family mandate to transform the franchise into a $9 billion enterprise over three decades. As the first female chairman of the NFL Foundation, she prioritized a 355-day engagement strategy and gender-inclusive leadership to compete with home streaming and cultivate deep fan affinity through initiatives like the "The Star" headquarters. Jones continues to drive the organization's digital evolution by integrating AI and player-centric data, ensuring the team remains relevant as the industry pivots toward immersive streaming experiences.