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Milken Institute26 min

Investing in Hollywood’s Connective Cultural Power: Eva Longoria & Kevin Yorn | Global Conference

Eva Longoria, Kevin Yorn, Rebecca Keegan

Conference Presentation, Fireside Chat, Panel

Eva Longoria and Kevin Glickman discuss a shifted investment landscape where successful ventures require rigorous operational execution rather than celebrity names alone. Longoria highlights her high-ROI successes with Siete Foods and John Wick, while Glickman emphasizes the critical need for protecting intellectual property and leveraging enterprise relationships in AI and cross-industry deals. Together, they outline a future where "hyphenate" talent must pair storytelling with proven business discipline, relying on specialized operators to ensure financial viability and authentic market conversion.