Kaspar Basse, Founder and Chairman of Joe & The Juice

Founder Cosmo Bostander leads Joven at Use, a global fast-casual chain operating over 300 locations, toward a five-year goal of 2,500 stores by prioritizing employee engagement metrics like leadership and social belonging over traditional financial KPIs. The company differentiates itself through a made-to-order model that intentionally avoids excessive process simplification, ensuring staff develop complex skills while technology acts as a tool to maintain this human-centric culture during international expansion. By treating the 18-to-30 demographic as renewable raw material and measuring cultural health as a leading indicator of profitability, the organization aims to scale consistently without sacrificing its core values of health and fair farming.