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Goldman Sachs19 min

Playing for Scale: The Future of Sports Investing

Nicole Pullen Ross, Allison Nathan

Interview, Fireside Chat

The global media rights market surged to $57.8 billion in 2025, driven by a 41% growth since 2020 and a record 192 private equity transactions that followed the NFL's 2024 approval of institutional investment. This capital influx has elevated team valuations, particularly in women's sports where facility permanency and revenue-sharing settlements now drive significant price disparities, while simultaneously accelerating stadium construction costs to $1.7 billion and encouraging technology integration. Investors are further diversifying across international expansion, emerging leagues, and retail-accessible financial products as the ecosystem evolves into a competitive, multi-sector asset class.