Bloomberg Originals24 min
Renee Montgomery on Her Move From WNBA Player to Owner | The Deal
Renee Montgomery, Alex Rodriguez, Jason Kelly
Interview, Fireside Chat
- Plans to secure external capital through creative strategies and cold outreach to fund empire-building, acknowledging current funding limitations but intending to proceed regardless.
- Anticipates moving operations to the State Farm arena for a five-year term to increase fan accessibility despite the challenges associated with the transition.
- Identifies investment opportunities in universities such as LSU as undervalued compared to established programs like UConn, leveraging a background that includes a direct move from high school to professional baseball.
- Recognizes that future growth in the women's sports market depends on securing necessary capital to facilitate smart investments and address current funding gaps.
- Determines that sustained growth and visibility for the WNBA require broadcasts on major networks including ESPN, ABC, USA Sports, NBC, and CBS, as the product is strong but currently lacks widespread distribution.
- Foresees an untapped international market where the league can convert existing overseas fans of other women's sports leagues into dedicated WNBA supporters.
- Expects to expand league reach by capitalizing on the large volume of global fans currently engaged with women's sports and foreign leagues.