Conference Presentation, Keynote, Statement
Synthetic Media: Virtual Influencers & Live Animation: Figments (S19) - YC Gaming Tech Talks 2020
- The company is constructing a media entertainment entity focused on storytelling for games and esports fans across Twitch, YouTube, TikTok, and future platforms anticipated to emerge.
- Strategic objectives include launching additional characters, developing proprietary tools for unique content creation, and scaling operations to support remote talent creating storylines from home offices or streaming rooms.
- The organization functions as a hybrid of a game development studio, content company, and talent agency, planning to recruit globally for roles in Unreal Engine, graphic design, video editing, technical art, and marketing.
- Future growth models rely on integrating digital products with virtual characters in live streams, aiming to replicate the success of the Reebok partnership and attract further brand interest.
- Internal culture building aims to generate drama and entertainment to cultivate follower communities around characters, with an overarching vision of a new media entertainment ecosystem.