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Jay Rosenkranz

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  1. Y Combinator9 min

    Synthetic Media: Virtual Influencers & Live Animation: Figments (S19) - YC Gaming Tech Talks 2020

    Jay Rosenkranz

    YC-backed startup Figments, led by CEO Jay Rosenkranz, is building a virtual production platform that merges motion capture with live streaming to create fictional esports characters like Noralis competing in *Super Smash Brothers Ultimate*. The company successfully pivoted to a fully remote model during the pandemic, utilizing Unreal Engine and ARKit to drive viral growth and secure commercial partnerships with brands such as Reebok and Guayaquil Yerba Mate. As Figments expands its storytelling across Twitch and YouTube, it is actively recruiting talent to further develop its proprietary technology for digital product placement and character creation.