Talks at GS – Alex Blumberg & Jacob Weisberg: The Power of Podcasting

Gimlet Media founder Alex Blumberg and Slate executive Jacob Weisberg chart the industry's evolution from legacy radio constraints to a decentralized audio ecosystem where *Serial* and *Start-Up* catalyzed a cultural shift toward intimate, on-demand storytelling. By prioritizing emotional connection over rigid formats and separating editorial integrity from branded content through transparent business models, these leaders established a framework that allows political and narrative podcasts to flourish without traditional FCC limitations. As the medium matures into a second golden age characterized by genre diversification and normalized consumption among younger demographics, their collaboration underscores the necessity of blending creative journalism with sustainable entrepreneurial strategy.