The Music Industry’s Next Steps

The global recorded music market has accelerated to nearly 10% annual growth driven by a threefold increase in paid streaming subscribers to 340 million, even as the live music sector suffered a 75% contraction due to pandemic restrictions. In response to these disruptions, the industry has pivoted toward digital innovation, exemplified by high-profile virtual concerts like Travis Scott's Fortnite event, while labels increasingly support direct-to-consumer revenue streams. By 2030, expanding penetration rates and rising average revenue per user are projected to quadruple streaming revenues to $75 billion, pushing the total global music industry value toward $140 billion.