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Bloomberg Originals24 min

Why Alexis Ohanian Bet on Women's Sports Before Everyone Else | The Deal

Alexis Ohanian, Alex Rodriguez, Jason Kelly

Fireside Chat, Interview

In March 2019, Alexis Ohanian launched Angel City FC to capitalize on the undervaluation of elite women's athletes, projecting that the sector will eventually outpace the market capitalization of Reddit within a decade. His portfolio, which includes the Golden State Valkyries and various new leagues, leverages high-engagement player brands to secure rapid revenue growth and billion-dollar valuations despite a lack of traditional legacy media deals. Ohanian positions these ventures as a strategic counter to synthetic AI content, arguing that the human element of live sports will drive future profitability as technology-driven operational efficiencies replace obsolete industry infrastructure.