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The Economist8 min

Why are so many people joining cults? | The Economist

Carla Subirana Artús, Rosie Blau

Interview

Contemporary cults have evolved into fragmented digital networks that exploit online isolation to recruit vulnerable individuals through disguised wellness communities and gaming platforms like Roblox. These groups enforce control via charismatic leaders and algorithmic reinforcement, resulting in rising global reports of financial exploitation and physical abuse. While nations like France have criminalized psychological manipulation, experts argue that societal education remains the most effective defense against these rapidly scaling threats.