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Bloomberg Originals11 min

Why GTA 6 Took 13 Years and $1 Billion to Make

Interview, Product Demonstration, Statement

Scheduled for release on November 19, 2026, Rockstar Games' *Grand Theft Auto VI* will likely trigger industry-wide launch deferrals while employing over 4,700 staff to produce the most expensive video game ever made. The title introduces a Bonnie-and-Clyde-inspired criminal duo in a hyper-detailed open world, with analysts projecting approximately $3 billion in revenue within its first four months. This "nuclear" release occurs amid a consolidating market characterized by risk aversion, potentially redefining the landscape for original intellectual property by establishing a massive competitive vacuum.