Alekhya Uppalapati
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- Goldman Sachs37 min
"The Battle For Our Screens," Part 1: The Race to Entertain Us
Brett Feldman, Adam Agress, Alekhya Uppalapati, Jake Siewert, Heath Terry, Jake Seward
The pandemic accelerated a structural shift in media consumption, driving a 13% decline in Pay TV households while triggering a 100% surge in streaming engagement and record-breaking mobile gaming spending. Key industry players like AMC and Universal adapted by compressing theatrical release windows to just 17 days, while Disney leveraged its exclusive library to boost Disney+ downloads and test direct-to-consumer models through premium-priced movie releases. As traditional broadcasters face significant ratings erosion, the sector is reallocating $150 billion in legacy revenue toward digital alternatives, with studios and theaters negotiating new financial frameworks to sustain profitability amid heightened production costs and shifting consumer behaviors.