Alison Wagonfeld
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- RAISE Summit10 min
Alison Wagonfeld, Google Cloud ｜ RAISE Summit 2025
Alison Wagonfeld, John Furrier
At the 2025 RAISE Summit in Paris, Google Cloud detailed its transition to a full-stack AI-first strategy that integrates DeepMind research directly into products like BigQuery while leveraging partners such as Databricks and hardware collaborations with Nvidia. The company championed open interoperability standards, specifically the Model Context Protocol and Agent-to-Agent protocol, to enable secure cross-platform agent interactions and mitigate vendor lock-in for over 500 enterprise customers. This approach addresses a market shift toward replatformization and internal AI competency centers, allowing organizations to extract measurable ROI through application-layer business logic rather than focusing solely on hardware advancements.
- RAISE Summit13 min
Alison Wagonfeld @ Google Cloud: Marketing in the AI Era
Google Cloud marketing is pivoting from theoretical planning to active AI execution, targeting key challenges like staffing shortages and budget constraints through tools such as generative asset creation and the VO3 video model. This shift has redirected 75% of team focus toward strategic work while replacing expensive traditional production with self-service agents and real-time personalization features like location-aware digital billboards. As the industry enters a predicted "golden age of marketing," leaders are urged to embrace these transformative capabilities beyond simple workflow digitization to redefine customer interaction within the next two years.