Alison Wagonfeld

Alison Wagonfeld @ Google Cloud: Marketing in the AI Era

Alison Wagonfeld

Google Cloud marketing is pivoting from theoretical planning to active AI execution, targeting key challenges like staffing shortages and budget constraints through tools such as generative asset creation and the VO3 video model. This shift has redirected 75% of team focus toward strategic work while replacing expensive traditional production with self-service agents and real-time personalization features like location-aware digital billboards. As the industry enters a predicted "golden age of marketing," leaders are urged to embrace these transformative capabilities beyond simple workflow digitization to redefine customer interaction within the next two years.