Aseem Puri

Can Globalization Be Great Again? Doing Business in a Changing World | Asia Summit 2025

Julie Yoo, Namsun Kim, Kawal Preet, Aseem Puri, Dyah Roro Esti Widya Putri

The "State of Globalization" summit convened Indonesian government officials and global leaders from Unilever, FedEx, and Naver to analyze the shift from a unipolar, integrated world to a multipolar landscape defined by fragmentation and protectionism. Panelists detailed strategic adaptations, including Indonesia's aggressive ratification of trade agreements like CEPA and SIPA to leverage its 68% export reliance on free trade partners, alongside corporate pivots toward emerging markets in Africa and Asia that prioritize agility and AI-driven logistics. The event concluded with a consensus that while the era of frictionless trade is over, businesses must act as pioneers by leveraging sustainability and digital tools to navigate a permanent state of geopolitical volatility.